Delany & Co. is a nationwide luxury jeweler specializing in high-quality gemstones, gold, and silver. With Valentine’s Day approaching, theft at jewelry counters often increases as shoplifters exploit the busy retail season. Loss prevention is crucial to protecting inventory and profitability, as theft significantly contributes to shrink.

Learning Outcomes:

  • Prevent theft while providing good service.
  • Securely handle high-value items.
  • Stay alert and respond to threats.
  • Identify risks through behavior.

Explore the Jewelry Counter Loss Prevention Training

Problem: During the busy Valentine’s Day season, Delany & Co. faces increased jewelry theft as shoplifters exploit distractions, work in groups, or execute grab-and-run thefts, leading to significant inventory loss.

Solution: To reduce theft by 30% in 2025, Delany will train associates to recognize shoplifter behaviors and follow strict security protocols.

Our Process

First, we defined our roles and quickly structured a plan. Following the ADDIE model, we began with an action map to outline our objectives, then developed a text-based storyboard. As we worked on the content, new ideas emerged, leading us to brainstorm and refine our vision. We then moved on to graphic design, followed by building an interactive prototype, and finally, full development.

Action Map

Following these criteria, we thoroughly reviewed the provided sources to ensure alignment with expectations. Our curriculum was built around three core areas: recognizing customer appearance and behavior, and—most importantly—mastering the jewelry handling protocol.

To ensure learners build awareness before applying their knowledge, we first introduced the challenges they are likely to face, providing a concise overview of key concepts.

Next, we designed an interactive experience where learners would meet a customer and apply what they had learned through direct interaction. The flow of this experience was carefully structured based on the requirements of the e-learning project.

The final structure includes:

  • Applying the jewelry handling protocol in a hands-on way to reinforce learning.
  • Assessing customers by rating their level of suspicion based on their appearance.
  • Engaging in dialogue-based scenarios to interact with them and practice decision-making.

Text-Based Storyboard

We focused on incorporating dialogues and creating a branching scenario, making the experience more interactive. Since the final product needed to be scenario-driven, we built it around the selected actions in the Action Map to prevent information overload.

Storyboard

Graphic Design

One of the most exciting parts of this process was creating the characters with the help of AI—something we were thrilled to experiment with! We were especially happy with how well the characters maintained consistency throughout the project.

Interactive Prototype

One of the biggest challenges was integrating isometric assets into the jewelry handling protocol challenge. We initially attempted to use drag-and-drop interactions, but they didn’t work well with the isometric design.

Full development

Tools


Articulate 360

Adobe Illustrator

Freepik

ChatGPT

Thank you for everything, it was a pleasure working with you on this project, Gökçenur.

– Merve S.